Packt+ | Advance your knowledge in tech

All Products

Best Sellers

New Releases

Books

Videos

Audiobooks

Free Learning

User Experience Mapping

You're reading from User Experience Mapping

Product type Book

Published in May 2017

Publisher Packt

ISBN-13 9781787123502

Pages 352 pages

Edition 1st Edition

Languages

Concepts

User Experience

Author (1):

Peter W. Szabo

Table of Contents (20) Chapters

Title Page

Credits

About the Author

About the Reviewer

www.PacktPub.com

Customer Feedback

Dedication

Preface

1. How Will UX Mapping Change Your (Users) Life?

2. User Story Map - Requirements by Collaboration and Sticky Notes

3. Journey Map - Understand Your Users

4. Wireflows - Plan Your Product

5. Remote and Lab Tests for Map Creation

6. Solution Mapping Based on User Insights

7. Mental Model Map - A Diagram of the Perceived Reality

8. Behavioral Change Map - The Action Plan of Persuasion

9. The 4D UX Map - Putting It All Together

10. Ecosystem Maps - A Holistic Overview

11. Kaizen Mapping - UX Maps in Agile Product Management

12. References

Personas

User journey maps are always based on one or more personas. Even if there is no mention of personas, when it was created the cartographer must have had at least one persona in mind. That’s why it makes sense to add the persona's name to the map itself, to make sure that it’s never detached from the map. Now, it’s about time we defined personas.

Personas are fictitious characters, representing a group of your users with similar goals. Personas should be rendered as a short, shareable, and easy-to-understand character sheet containing the behavior patterns, needs, and emotions of a target group. Personas will help you focus on your users and have empathy for them.

When Alan Cooper introduced personas in his book The Inmates Are Running the Asylum, the concept drastically changed UX (and he is also the reason why they are called personas, not personæ.)

Nowadays, It's almost impossible to talk about user experience without personas. That would mean assuming that all computer users have...

The rest of the chapter is locked

Register for a free Packt account to unlock a world of extra content!

A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.

Unlock this book and the full library FREE for 7 days

Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of

Start free trial

Renews at €14.99/month. Cancel anytime

Authors (1)

Peter W. Szabo

Peter W. Szabo is one of the world's leading user experience consultants, the principal of the farZenith.com agency. He is a frequent conference speaker, workshop host, and user centricity evangelist. His UX blog, Kaizen-UX.com, gained its popularity for UX management articles and novel user experience approach. He used to be a senior manager leading the UX team at the world's biggest online gambling corporation, Amaya Inc. (known for brands such as PokerStars, BetStars or FullTilt). As UX Director at WhatUsersDo (Europe's largest remote testing platform), he contributed to the widespread acceptance of remote research in the UX industry. Outside of the UX world, he is the proud father of Maya and Magor. He enjoys reading, writing, and playing games (not just computer ones). He is a cat person. Ok, that's an understatement, he is simply crazy for cats.

See other products by Peter W. Szabo

Other recommended products

Related to this chapter

Hands-On UX Design for Developers

Hands-On UX Design for Developers

This hands-on guide will teach you simple-to-advanced steps of user experience design. It starts from idea concept evaluation, product research, user interface design, and design implementation in code. We focus not only on the UI or design, but also on other things that are connected to it. UX has its own process that requires its own sets of skills or tools, so we will go from sketching ideas on paper, creating wireframes, designing interfaces, and creating prototypes to controlling design versions and implementing design in code.

Jul 2018 11 hours 40 minutes

Fixing Bad UX Designs

Fixing Bad UX Designs

Have your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money? This book is the answer to these problems. With intuitive case studies, you’ will learn to simplify, fix, and enhance some common, real-world application designs. You will look at common issues of simplicity, navigation, appearance, maintenance, and many more.

Feb 2018 11 hours 36 minutes

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that.

Sep 2017 10 hours 12 minutes

101 UX Principles

101 UX Principles

Explore 101 ways to improve your UX designs. Will Grant continues the lineage of Jakob Nielsen and Don Norman to bring his own expertise to the field of user experience (UX). Will's insights will challenge your approach and develop your skills, offering a better and more consistent UX to your customers.

Aug 2018 13 hours 48 minutes

UX Design for Mobile

UX Design for Mobile

User experience (UX) design provides techniques to analyze the real needs of your users and respond to them with products that are delightful to use. This requires you to think differently compared to traditional development processes, but also to act differently. In this book, you will be introduced to a pragmatic approach to exploring and creating mobile app solutions, reducing risks and saving time during their construction.

Jul 2017 11 hours 48 minutes

Remote Usability Testing

Remote Usability Testing

Usability testing is a sub-discipline of User Experience, and remote testing involves fewer logistics, allows participation regardless of location and is quicker and cheaper to execute than in person studies, but still deliver valuable insights and feedback. This book is your ideal guide to remote usability testing.

Aug 2018 6 hours 44 minutes

Exploring Experience Design

Exploring Experience Design

Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at a point in time when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. This book addressees common queries related to Experience Design such as “what is it?” and “why has it become so important?” “Who pays for it and why? Who creates it and how? Who is it created for and why is it effective?”

Aug 2017 13 hours 20 minutes

Learn Human-Computer Interaction

Learn Human-Computer Interaction

HCI is a field of study that involves researching, designing, and developing software solutions that solve human problems. With this book, you will learn how to build and deploy a software prototype that will allow you to test and iterate your human-centered solution.

Sep 2020 10 hours 44 minutes

The BDD Books - Discovery

The BDD Books - Discovery

This book is a practical guide that demonstrates good collaboration techniques, illustrated by concrete examples. The book starts by explaining the reasons BDD exists in the first place and describes techniques for getting the most out of the collaboration between business and delivery team members.

Jul 2019 3 hours 8 minutes

Actionable Gamification

Actionable Gamification

Actionable Gamification is a deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities. This book teaches you to use gamification and scientifically proven methods to improve your company, your life, and the lives of those around you.

Dec 2019 16 hours 40 minutes

Lean Product Management

Lean Product Management

Lean Product Management is a handy guide for product managers and anyone embarking on new product development. This book will help readers to align their product strategy by identifying the most viable product, setting up and measuring time-bound metrics, developing a clear product roadmap, and eliminating waste.

May 2018 8 hours 0 minutes

Personalised recommendations for you

Based on your interests and search pattern

Engineering Manager's Handbook

Engineering Manager's Handbook

Engineering Manager's Handbook is a comprehensive guide for managers to excel in their role, foster customer-centric digital products, learn leadership, team building, and balancing technical work with management. You’ll also explore how to develop trust, authority, and collaboration to drive success and make a lasting impact.

Sep 2023 9 hours 16 minutes

C++ Game Animation Programming

C++ Game Animation Programming

Video game characters have a fascinating history, evolving from simple 2D sprites to high-polygon 3D models. Take a look behind the curtain and learn how to build a 3D renderer, load character models, play animations and blend between them, and create large crowds of animated people with this comprehensive C++ game animation programming guide.

Dec 2023 16 hours 0 minutes

Gamification for Product Excellence

Gamification for Product Excellence

This book helps you to take your product management strategy to the next level by standing out in crowded markets. Along with boosting user adoption rates by creating engaging products that incorporate playful elements, learn gamification theory and how to integrate it into your design, product development, and product management processes.

Sep 2023 11 hours 40 minutes

Supercharging Productivity with Trello

Supercharging Productivity with Trello

Supercharging Productivity with Trello is the ultimate guide for anyone looking to boost their productivity with digital tools. Whether you're new to Trello or a seasoned professional, this book covers everything from core features to advanced automation, and Power-Ups.

Aug 2023 11 hours 24 minutes

Automate It with Zapier and Generative AI

Automate It with Zapier and Generative AI

This comprehensive guide takes you through the concepts of business process automation, showing you how Zapier can facilitate it without having to write code and helping you to boost productivity. You’ll learn how to save time, reduce costs, and make your business recession-proof by using Zapier to automate tasks in your cloud-based business apps.

Aug 2023 23 hours 32 minutes

Scoring to Picture in Logic Pro

Scoring to Picture in Logic Pro

In this book, you’ll explore a variety of techniques to synchronize music to picture using Logic Pro. Though this is not a technical manual, it will teach you how to make the best use of Logic Pro and how to wield this technology to maximize your potential when scoring to picture.

Sep 2023 13 hours 44 minutes

Mastering Information Security Compliance Management

Mastering Information Security Compliance Management

This concise book equips you with the knowledge and practices needed to establish and maintain an effective information security management system. The chapters provide insights into ISO/IEC 27001/27002:2022, risk management, ISMS development, incident management, audit processes, and strategies for continuous improvement.

Aug 2023 7 hours 52 minutes

Implementing Atlassian Confluence

Implementing Atlassian Confluence

Implementing Atlassian Confluence provides both a high-level overview and an insightful path for remote collaboration with Atlassian Confluence. With this multi-layered yet practical guide, you’ll be able to set up Confluence-based collaboration with minimum external consultancy services to ensure smooth and close coordination between teams.

Sep 2023 13 hours 32 minutes

R Bioinformatics Cookbook

R Bioinformatics Cookbook

This book takes a unique problem–solution approach to handling complex tasks in the bioinformatics domain using different datasets present in the book. With the help of real-world examples, you’ll learn to put each independent recipe to use to tackle problems in the field of bioinformatics.

Oct 2023 13 hours 12 minutes

Build Your Own Metaverse with Unity

Build Your Own Metaverse with Unity

Build Your own Metaverse with Unity is a practical guide for developers to create their own metaverse - a virtual world with infinite possibilities. It empowers you to identify gaps in existing metaverses and improve upon them, enabling you to shape your virtual world.

Sep 2023 19 hours 32 minutes