Your opportunity

This chapter is all about you and your opportunity. Each of the previous chapters contained a unique opportunity, chosen by me. This chapter gives you tools beyond mapping. It gives you a framework to change the users' lives. 

We can solve any real-life product design problems with an agile approach and an open mind. Most of the time, picking your fight is the hardest decision. Most problems found in product design or UX design are daunting. If you have just started working on a project, or you are about to build your start-up, you can pick from dozens of opportunities. After watching a few videos of users struggling with your solution or similar solutions, the number of issues can skyrocket. Before the end of the day, you are faced with more issues than you can hope to solve in a year. So, how do you pick a fight?

Your first opportunity should always be a quick win--a fruit hanging so low that it ripens on ground level. At first, most organizations will be skeptical at best...