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Tokenomics

You're reading from   Tokenomics The Crypto Shift of Blockchains, ICOs, and Tokens

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Product type Paperback
Published in Oct 2018
Publisher
ISBN-13 9781789136326
Length 486 pages
Edition 1st Edition
Languages
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Authors (2):
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Sean Au Sean Au
Author Profile Icon Sean Au
Sean Au
Thomas Power(GBP) Thomas Power(GBP)
Author Profile Icon Thomas Power(GBP)
Thomas Power(GBP)
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Toc

Table of Contents (16) Chapters Close

Preface 1. Once Upon a Token FREE CHAPTER 2. A Bit of Coin Theory 3. The Potential of ICOs 4. Token Varieties 5. The Need for a Token 6. Playing by the Rules 7. The Token Sales Mechanics 8. White Paper, Website, and Team 9. Social Media and Influencers 10. Marketing and the launch 11. Voices of the ICO World 12. The Future Summary
Other Books You May Enjoy Index

Website

In an ICO, something that is just as important as the white paper is the website. This is the public image of the company or startup, and there is a list of minimum requirements that a website should have.

What is this and how does it work?

The very first thing a website has to convey is the concept and although it is great to use industry jargon and technically correct words, this has to be supplemented with alternative words and analogies, to help the visitor to understand very quickly what the company, concept, or idea is.

Take, for example, Augur (http://www.augur.net/):

"Augur is an open-source, decentralized, peer-to-peer oracle and prediction market platform built on the Ethereum blockchain."

This is great, but what exactly is an oracle? What is a prediction market?

Other examples include Factom (https://www.factom.com/), ICONOMI (https://www.iconomi.net/), Synereo (https://www.synereo.com/), and Ethereum (https://ethereum.org/):

"A practical blockchain solution...

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