You're reading from The Art of Data-Driven Business Transform your organization into a data-driven one with the power of Python machine learning

Product type Paperback

Published in Dec 2022

Publisher Packt

ISBN-13 9781804611036

Length 314 pages

Edition 1st Edition

Languages

Python

Tools

Seaborn

Concepts

Data Science

Author (1):

Alan Bernardo Palacio

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Table of Contents (17) Chapters

Preface

1. Part 1: Data Analytics and Forecasting with Python

2. Chapter 1: Analyzing and Visualizing Data with Python FREE CHAPTER

3. Chapter 2: Using Machine Learning in Business Operations

4. Part 2: Market and Customer Insights

5. Chapter 3: Finding Business Opportunities with Market Insights

6. Chapter 4: Understanding Customer Preferences with Conjoint Analysis

7. Chapter 5: Selecting the Optimal Price with Price Demand Elasticity

8. Chapter 6: Product Recommendation

9. Part 3: Operation and Pricing Optimization

10. Chapter 7: Predicting Customer Churn

11. Chapter 8: Grouping Users with Customer Segmentation

12. Chapter 9: Using Historical Markdown Data to Predict Sales

13. Chapter 10: Web Analytics Optimization

14. Chapter 11: Creating a Data-Driven Culture in Business

15. Index

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Data has gained center stage in the table of discussion for company leaders and managers. The opportunity to improve operational performance and engage in an optimized manner with the customers to find new sources of revenue are promising goals to achieve by implementing a data strategy, but these transformations do not come without hassle.

For this section, we have interviewed Patrick Flink, a data leader who has a company that focuses on transforming organizations into digital organizations, and Agustina Hernandez, who has built global data teams from scratch in some of the biggest companies in the world.

Agustina Hernandez

With a background in econometry, Agustina had previous experience as an econometric modeler and decided to follow her passion early on in her career, even if it meant having a reduction in pay. Her other passions are coaching and photography. She worked on several projects, creating insights for top FMCG companies, and...