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The Art of Data-Driven Business

You're reading from   The Art of Data-Driven Business Transform your organization into a data-driven one with the power of Python machine learning

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Product type Paperback
Published in Dec 2022
Publisher Packt
ISBN-13 9781804611036
Length 314 pages
Edition 1st Edition
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Author (1):
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Alan Bernardo Palacio Alan Bernardo Palacio
Author Profile Icon Alan Bernardo Palacio
Alan Bernardo Palacio
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Table of Contents (17) Chapters Close

Preface 1. Part 1: Data Analytics and Forecasting with Python
2. Chapter 1: Analyzing and Visualizing Data with Python FREE CHAPTER 3. Chapter 2: Using Machine Learning in Business Operations 4. Part 2: Market and Customer Insights
5. Chapter 3: Finding Business Opportunities with Market Insights 6. Chapter 4: Understanding Customer Preferences with Conjoint Analysis 7. Chapter 5: Selecting the Optimal Price with Price Demand Elasticity 8. Chapter 6: Product Recommendation 9. Part 3: Operation and Pricing Optimization
10. Chapter 7: Predicting Customer Churn 11. Chapter 8: Grouping Users with Customer Segmentation 12. Chapter 9: Using Historical Markdown Data to Predict Sales 13. Chapter 10: Web Analytics Optimization 14. Chapter 11: Creating a Data-Driven Culture in Business 15. Index 16. Other Books You May Enjoy

Challenges of data-driven strategies

There are no out-of-the-box strategies that we can implement to champion a data-driven transformation in a company, so each of these strategies needs to be tailor-made according to the needs of these organizations.

We asked the data leaders about the usual challenges they faced when transforming these organizations into fast-paced, data-driven companies.

Bob Wuisman

  • What are the main challenges of creating a data-driven culture in business?

70 percent of the time, such an attempt fails. Culture and politics. Siloed departments that do not want to collaborate and a power-oriented culture. The lack of sufficient technology. Data quality is not safeguarded, and technology is centralized instead of organization performance.

A project is led by a CIO, CTO, or CFO. A CDO or a similar position should lead and report to the CEO or COO.

  • What are the main technical challenges of creating a data-driven culture in business?
  • ...
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