The Rising Tide of AI

With this chapter, we begin the third major part of this book, which will focus on evolving existing products that don’t currently use machine learning (ML) to leverage artificial intelligence (AI). We will refer to these products as non-ML native products. In the previous part, we discussed ML native products and explored how to go about building an AI native product and how the process unfolds in a way that’s optimal from a data, company, and strategy perspective. Using this same lens, we will now compare and contrast how this process unfolds for products that don’t currently leverage AI.

More specifically, this chapter will re-introduce us to the concept of the fourth industrial revolution. It will serve as a reminder and a blueprint for those of us working as entrepreneurs or product managers for products and organizations that are ready to fully embrace AI. We will be reinforcing the importance of the coming shift towards AI and what...