Time for action—tracking a tweet to your site through Google Analytics

Before you start this activity, be sure to have the link to the page you want to promote handy. You may have it ready to go, if you've pasted the URL into your clipboard. Alternatively, just start a new browser session and keep the promotional page open in another window.

1. 1. Bookmark and log on to Google's URL Builder page at http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578.

2. 2. Enter the link to the page you want to promote in the Website URL field.

3. 3. Continue by entering twitter under the Campaign Source, since you'll be pointing your Twitter followers through that site. Enter tweet under Campaign Medium, as that is the method with which you promote your page. Last, give this promotion a name under Campaign Name. For example, if you're launching your site, give it a name of launch, as shown in the following screenshot:

   

4. 4. Press the Generate URL button, which will generate a long link that...