Loading high-quality data
When users interact with data, the data must be of good quality for it to be effective. For example, salespeople may go to look at a Contact record in Salesforce to make a call to try and up-sell or cross-sell to that customer. If users are presented with multiple Contact records for the same person (duplicates), and those records are at different levels of completeness, they may end up very annoyed. Due to this, those users may not have all of the information for a Contact or, worse, are still jumping between records to deduce the correct phone number to call or email address to use.
As mentioned previously, practical steps can be taken as part of a data migration process. When preparing data before loading it, or once the data has been loaded into the target system, cleansing, de-duplication, and (optionally) enrichment must take place. When thinking about the quantity of data as well as its quality, it may make sense for some enterprises to perform the...
