Summary

After reading this chapter, you should be prepared to understand and evaluate a variety of potential value-adding products to fill the gaps in your B2C solution architecture beyond the core Service, Marketing, and B2C Commerce components. This will help you make informed decisions about what products and licenses are required to meet the needs of a specific organization based on its unique requirements.

Now that you have a broader understanding of the Salesforce ecosystem, you should also be able to start thinking about both immediate priorities and longer-term roadmap items that would support an organization’s goals.

When reviewing potential Salesforce products, you should understand which are built on the Lightning Platform and which require some type of integration effort. For products that are built on separate technology and require some integration, you should also understand what advantages and considerations there are when leveraging the Salesforce option...