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Running Effective Marketing Meetings

You're reading from   Running Effective Marketing Meetings A how-to guide to run marketing meetings that teach, inspire, and change how you and your team work

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Product type Paperback
Published in Sep 2014
Publisher
ISBN-13 9781783000180
Length 50 pages
Edition 1st Edition
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Author (1):
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Daniel Kuperman Daniel Kuperman
Author Profile Icon Daniel Kuperman
Daniel Kuperman
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Opening the meeting


You can tell a meeting will be effective right from the start because of the way it is opened. Is there a clear agenda? Are participants introduced? Are goals explained? Following are some key things to consider when opening your meeting.

Roll call

Is everyone present or do you need to wait a few minutes, or even modify the order of items in the agenda because key participants haven't arrived yet? For meetings in person, this is easily done by looking at who is present, but for those involving remote employees and contractors that are dialing into a conference line or web meeting, you should do a quick roll call to see who is present. Note that if you always start meetings on time, people will learn how important it is to show up promptly.

Introductions

Right after your roll call should be introductions if people who have not met before are attending the meeting. This is especially useful when meeting marketing agencies and contractors (either virtually or physically) so...

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