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PrestaShop 1.3 Beginner's Guide

You're reading from   PrestaShop 1.3 Beginner's Guide Build and customize your online store with this speedy, lightweight e-commerce solution

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Product type Paperback
Published in Jun 2010
Publisher Packt
ISBN-13 9781849511148
Length 308 pages
Edition 1st Edition
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Table of Contents (18) Chapters Close

PrestaShop 1.3 Beginner's Guide
Credits
About the Author
Acknowledgement
About the Reviewers
1. Preface
1. Building Your PrestaShop FREE CHAPTER 2. Shop Fitting and Layout 3. Merchandising for Success 4. Giving Customers More and Getting More Customers 5. Tools, Newsletters, Extra Income, and Statistics 6. Security and Disaster Recovery 7. Checkouts and Shipping 8. Get Set… 9. Go… To the Future Control Panel Quick Reference Web Resources Pop quiz - Answers

Writing and displaying articles


Articles are what you give to people as an incentive to visit your website, especially when they are not considering a purchase. By creating high quality, useful articles, you attract visitors from search engines, create loyalty, and can use the article to subtly promote products.

Good ideas when writing articles

Most of your visitors are probably not planning on reading all your articles or even a single page. More likely they are looking for a fact, figure, or piece of information.

The goal is to make it very easy for them to find and even more compelling to continue reading.

Make your articles easy reading

Reading from a screen is more difficult than reading from this book. That is why you need to consider making readability as easy as possible when writing your articles. If you have a subject people are interested in, you know about it, and you focus your efforts in making your pages easy to get information from, then people will like your articles. And if...

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