Conducting an audience analysis
You laid the groundwork for your audience analysis in Chapter 4, Managing Your Stakeholders, when you conducted your stakeholder analysis. Begin by listing all of the stakeholders (both groups and individuals) that you identified in your stakeholder analysis. For each group, you will need to consider the following points:
How many people are in the group? The size of the group will impact how you communicate with them. For example, if you are dealing with an individual or small group, you may decide to have in-person meetings. If it's a large group, on the other hand, you may need to stick to e-mail or other less direct methods.
Where are they located? A group that is geographically diverse can offer unique communication challenges. For example, instead of holding an employee meeting in a conference room, you may need to set up a teleconference. It might not be possible to provide hard copies of newsletters to people in other locations, so you may rely more...
