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Marketing Automation with Mailchimp

You're reading from   Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

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Product type Paperback
Published in May 2023
Publisher Packt
ISBN-13 9781800561731
Length 304 pages
Edition 1st Edition
Concepts
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Author (1):
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Margarita J. Caraballo Margarita J. Caraballo
Author Profile Icon Margarita J. Caraballo
Margarita J. Caraballo
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Table of Contents (25) Chapters Close

Preface 1. Part 1:Introduction to Mailchimp
2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER 3. Part 2:Getting Set Up
4. Chapter 2: Basics of Account Management and Audiences 5. Chapter 3: Importing and Combining Audiences 6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments 7. Chapter 5: Strategies and Tools for Managing Inactive Contacts 8. Part 3:Basic Channels
9. Chapter 6: Setting Up and Customizing Various Form Types 10. Chapter 7: Establishing Your Brand with the Content Studio 11. Chapter 8: Outreach Marketing with Templates and Campaigns 12. Chapter 9: Setting Up Your Marketing Presence with Websites 13. Part 4:Refine and Automate
14. Chapter 10: Understanding Reports and Analytics 15. Chapter 11: Implementing A/B and Multivariate Testing 16. Chapter 12: Strategies for Automating Using the Customer Journey Builder 17. Chapter 13: Setting Up a Mailchimp E-Commerce Store 18. Part 5:Get Smarter and Connect
19. Chapter 14: E-Commerce Integrations 20. Chapter 15: Form and Survey Integrations 21. Chapter 16: CRM and Connectivity Integrations 22. Chapter 17: Use Cases and Real-World Examples 23. Index 24. Other Books You May Enjoy

E-Commerce Integrations

In the previous chapter, Chapter 13, we covered how to set up a store in the Mailchimp application if you don’t already have an existing e-commerce footprint. In this chapter, however, if you are already using another shopping or e-commerce platform, we’ll go over some of the benefits of connecting that platform to your Mailchimp account and what some of the most common and popular integrations are.

In this chapter, we’ll go over the following:

  • Featured commerce integrations
  • The movement of information between platforms
  • How to expand your marketing efforts with your commerce data

Before we get too far ahead of ourselves, I want to be sure to clarify what we mean by integration within the context of Mailchimp. Integration here is used to refer to an application serving as an intermediary to pass data from one platform to another. These integrations can be developed by Mailchimp or another developer (for example,...

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