The Future Landscape of AI and ML in Marketing

We are now entering the final stretch of our exploration into the integration of machine learning (ML) and Generative AI (GenAI) in marketing. The landscape of AI and ML is dynamic and rapidly evolving, however, setting the stage for even more exciting changes. So far, we’ve explored how GenAI and data-driven insights have revolutionized marketing strategies, guiding us in everything from decoding marketing KPIs and obtaining detailed customer insights to crafting compelling content, enhancing brand presence, and micro-targeting consumers. This chapter aims to consolidate our understanding of key AI and ML concepts and project some of their future applications in marketing.

In particular, we will start by reconciling the GenAI fundamentals introduced in previous chapters before exploring emerging technologies such as multi-modal GenAI and advanced model architectures and tools that synthesize diverse data types for creating...