What are user personas?
User personas, or just personas, in UX, are fictional characters created to represent a type of user that might use a site, brand, or product in a similar way. The purpose of personas is to create realistic representations of the users who will use our product.
We create these fictional characters based on the previous steps of UX research that we discussed in the three previous chapters. The idea of personas is to create different types of users that might use our product, which will help us to understand the user's needs, experiences, behaviors, and goals.
We can think of user personas as detailed representations of the different segments of our target audience.
With personas, we create a representation of a group of users who exhibit very similar patterns in terms of their behavior in using a particular application or product regardless of age, gender, location, education, or profession. These behaviors are typically specific to a particular technology/product, decisions...
