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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
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Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

Summary

In the ever-evolving landscape of business, customer success has become the pot of gold at the end of the rainbow. In this comprehensive chapter, we’ve explored various strategies and practices that can guide organizations toward achieving customer success and sustaining long-term growth. The underlying premise is clear: keeping your existing customers satisfied and engaged and expanding their engagement with your products and services is the key to unlocking sustained product growth.

The chapter began by emphasizing the importance of a solid foundation. By laying the groundwork with strategies for effective onboarding, adoption, and retention, organizations can ensure that the customer journey starts on the right foot. These early stages set the tone for the entire relationship, ensuring that customers feel valued and supported from day one. We highlighted real-world examples, such as Zendesk, Salesforce, and Slack, to illustrate how leading companies excel in these...

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