You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

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Summary

Product strategy and planning are crucial foundations for the growth of a product that can achieve market fit, adoption, and business value. This chapter offered a complete overview of core components throughout the life cycle of a product, including gathering customer insights, developing MVPs, crafting product roadmaps, executing GTM plans, and proactively addressing typical challenges.

Some of the key learnings include the importance of continuous customer research, embracing iterative design with rapid testing, prioritizing features based on customer value, and managing long-term strategic vision with near-term execution. Additionally, best practices were shared for positioning products, pricing strategies, distribution, marketing, and managing the PLC from introduction to decline.

By internalizing these elements, growth product managers can enhance their readiness to develop distinctive products that meet market needs, make informed decisions, secure stakeholder...