You're reading from Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Product type Paperback

Published in Jul 2022

Publisher Packt

ISBN-13 9781838987145

Length 476 pages

Edition 1st Edition

Tools

HubSpot

Concepts

Marketing

Author (1):

Resa Gooding

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Table of Contents (20) Chapters

Preface

1. Part 1: HubSpot – Starting Off HubSpot

2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER

3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days

4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively

5. Chapter 4: Empowering Your Sales Team through HubSpot

6. Part 2: Scaling Your Business with HubSpot

7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool

8. Chapter 6: Getting Known Through Social Media on HubSpot

9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot

10. Chapter 8: Conducting a Portal Audit

11. Chapter 9: Converting Your Visitors to Customers

12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools

13. Chapter 11: Proving That Your Efforts Worked Using the Reports

14. Part 3: Is HubSpot Right for Your Business?

15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business?

16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel

17. Chapter 14: Using HubSpot for All Types of Businesses

18. Assessments

19. Other Books You May Enjoy

Utilizing on-page SEO in HubSpot

Another advantage of the HubSpot SEO tool is that it gives you a list of SEO recommendations for optimizing every landing page, blog, or website page hosted on HubSpot. Let's look at optimizing landing pages, for instance.

Under Marketing | Website | Landing pages, you will find a list of all the landing pages you have already created or will create. After creating a landing page, in the editor mode, you'll find an Optimize tab at the top of the page.

Figure 5.34 – Accessing the on-page SEO tool within HubSpot

This tab will open on the left side of the screen and a list of all SEO aspects with regard to on-page optimization will be highlighted.

Some of them will be marked with a green checkmark that shows this recommendation has been completed, whereas some will be marked with a gray checkmark, which means that these recommendations should be completed.

Figure 5.35 – Analyzing...

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You're reading from Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Table of Contents (20) Chapters

Utilizing on-page SEO in HubSpot

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Authors (1)