Using RevOps to boost business sales

In order to fully understand how to build a RevOps strategy, it is important to first understand which challenges existed to birth this new category. RevOps came into being to solve three core issues for companies, as follows:

• To get all systems in a company connected so that information can be shared in a secure but cohesive manner
• To improve misalignment between marketing, sales, and service
• To drastically improve the customer experience so that it will be more personalized at scale

So, developing a RevOps strategy would mean you are solving one of these core issues. Let's take a look at each of them and see how most companies are tackling these issues.

Connectivity and security strategy

This challenge became more prominent as the marketing and sales technology stack began to grow exponentially. Just take a minute to count how many different systems your marketing and sales teams use today. Most likely, there...