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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts FREE CHAPTER
2. Chapter 1: Introduction to Data Storytelling 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Configuring geographical charts

Geographical charts are used to visualize location data. In this section, we will learn how to use and configure the two types of charts that Looker Studio offers to represent geographical data – Geo and Google Maps.

The geographic dimensions allowed by Looker Studio include the following:

  • Continent (for example, Europe).
  • Subcontinent (for example, Eastern Europe).
  • Country.
  • Country subdivision (1st level): States, provinces, and so on. Available only for a small number of countries (for example, the US, Canada, France, Spain, and Japan).
  • Country subdivision (2nd level): US counties, French departments, Italian provinces, and so on. Available only for some countries.
  • Designated Market Area: Represents media markets. Only available for the United States (for example, Seattle-Tacoma).
  • City.
  • Postal Code.
  • Address (need to be complete for accuracy).
  • Latitude, Longitude.

Note

The Subcontinent...

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