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Cracking the Product Marketing Code

You're reading from   Cracking the Product Marketing Code Craft winning go-to-market strategies for market domination

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Product type Paperback
Published in Oct 2023
Publisher Packt
ISBN-13 9781837632763
Length 292 pages
Edition 1st Edition
Concepts
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Authors (2):
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Daniel Kuperman Daniel Kuperman
Author Profile Icon Daniel Kuperman
Daniel Kuperman
Iman Bayatra Iman Bayatra
Author Profile Icon Iman Bayatra
Iman Bayatra
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Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1 – Introduction
2. Chapter 1: Introducing Product Marketing FREE CHAPTER 3. Chapter 2: Inbound Product Marketing – Product Innovation 4. Chapter 3: Outbound Product Marketing – Driving Product Adoption and Growth 5. Part 2 – Driving Product Enhancement with Inbound Strategies
6. Chapter 4: Market Research and Competitive Analysis - Strategies to Enhance Innovation 7. Chapter 5: Customer Research – Creating an Effective Voice for Customer Programs 8. Chapter 6: Influencing the Product Roadmap 9. Chapter 7: Customer Segmentation and Personas 10. Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
11. Chapter 8: Competitive Positioning and Messaging for Growth 12. Chapter 9: GTM Strategies for Exponential Growth 13. Chapter 10: Enable Your Sales Team and Maximize Effectiveness 14. Part 4 – Impactful Collaboration and Value Creation
15. Chapter 11: Ensure Internal Stakeholders Buy-In 16. Chapter 12: Analyst Relations (AR) 17. Index 18. Other Books You May Enjoy

Communicating the product roadmap

Effectively communicating the product roadmap to customers and prospects is crucial. This can be achieved by establishing dedicated channels for sharing the roadmap with customers and engaging them through various avenues, such as webinars, user groups, and beta programs. By involving customers in these activities, PMMs generate excitement, foster relationships, and gather valuable feedback prior to the official launch of features. This customer-centric approach not only builds customer loyalty but also ensures that the product roadmap aligns with customer needs and expectations, ultimately driving product success.

The success story of Twilio – a renowned cloud communications platform offering a range of tools and services for businesses to effectively connect with their customers through diverse communication channels such as voice, messaging, video, and email – serves as a prime example of the profound influence a product marketing...

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