Engagement

Once your customers discover your APIs and start getting interested in using them, they will likely spend more time on your developer documentation and start interacting with the tools you provide them with to help evaluate your APIs.

Customer engagement is the level at which a customer is interested in your product. Several indicators related to customer engagement can be used to assess this. By calculating customer engagement, you can get a wealth of useful insights that you can use right away. Your website, social media pages, forums, chatbots, email newsletters, blogs, videos, third-party websites, and so on can all serve as entry points for this engagement.

The following diagram shows a few metrics you can use to measure engagement across your developer experience:

Figure 11.4 – Product metrics to measure customer engagement

In the following sections, you will learn about the average time on page, bounce rate, search keyword...