Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Arrow left icon
Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
Arrow right icon
Author (1):
Arrow left icon
Kristina Cutura Kristina Cutura
Author Profile Icon Kristina Cutura
Kristina Cutura
Arrow right icon
View More author details
Toc

Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Finding out where on display your ads are appearing


If you are running display campaigns, you'll want to periodically analyze where your ads are appearing. You may want to pause or exclude some of the websites your ads appear on, such as irrelevant placements or pages you are getting a lot of clicks on without any conversions.

Getting ready

You'll need to be running display campaigns to run this report.

How to do it...

To review domains and pages your ads have appeared on, follow these steps:

  1. Go to the Campaigns tab.

  2. Select your display campaign and go to the Display Network tab.

  3. Click on sub tab Placements.

  4. To find out even more information, such as the actual pages (rather than just domains) your ads have shown on, click on the See details button and choose All.

  5. You can also see URLs for specific placements rather than all by selecting the checkbox next to a domain in your placements report and choosing Selected from the See details drop-down menu.

  6. Customize your columns to see additional data,...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image