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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Link anchor text


A vital concept in link building is link anchor text. Link anchor text is the word or words that constitute the visible text of the link itself, the blue underlined text as it is often called. The anchor text of a link is a powerful ranking factor; anchor text serves as a signpost to Google as to the content and subject of the destination page.

How anchor text appears in HTML code

The anchor text of a link is coded by placing the desired text between the opening and closing markup of the hyperlink, as follows:

<a href="http://www.tastyplacement.com/">This Is Anchor Text</a>

Controlling the link anchor text of inbound links is vital whenever possible. The problem is that you can't always control the anchor text of inbound links, and unfortunately, the higher quality the link is, the more restricted you'll be in choosing anchor text. A perfect example is the DMOZ directory. A link in the DMOZ directory is a great link to get, but DMOZ dictates that the anchor text...

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