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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Chapter 6. Link Building

We now turn to the true source of ranking power: link building. All of our efforts in content writing and on-page optimization will fail if we do not undertake link building. Let's begin with a simple definition: link building is simply the process of encouraging other webmasters to create hypertext links from their website to yours.

Remember the analogy: on-page optimization factors are akin to tuning and building a race car; link building is the fuel that makes the car go. Without on-page optimization, the car will run slowly. Without inbound links, the car will lack the power to move.

One of Google's many ground-breaking innovations was the employment of inbound links as a measurement of the relative value and popularity of a website. The idea was that popular sites were popular for a reason, and if Google returned popular pages in its search results, then it was generally returning the best results to a search query. Google applied the term...

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