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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Configuring WordPress to generate meta descriptions


In the default setup, WordPress does not generate meta descriptions. In some WordPress templates, however, designers trigger WordPress to generate meta descriptions from either the Page/Post excerpt (but you'll have to remember to create excerpts for all Posts and Pages) or from the body text of the Post or Page. Obviously, having no meta description tags for Pages and Posts is not ideal in a search environment, and generating the tags from body text isn't much better.

So, we again recommend the must-have plugin, WordPress SEO by Yoast. The following screenshot shows the WordPress SEO plugin in use on a Post edit page. This plugin adds two handy features: an automatic character counter is displayed just under the Meta description edit field, and a Snippet Preview that lets you craft meta descriptions of precise length:

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