Optimizing your Page/Post titles and title tags

Now, we turn to a crucial pair of elements: Post/Page titles and title tags. We need to make a distinction between a WordPress Page title and a Page's title tag because in a default configuration, WordPress generates the title tag automatically from the Post title, but in an advanced SEO configuration (which we will employ through the use of plugins), we will generate meta title tags manually.

Page/Post title processing in WordPress

The WordPress Page/Post title is the upper-most element that you create when you create a Page or Post. WordPress then employs this Post/Page title in a few ways, depending on your setup:

• The Post/Page title is employed as the anchor text in internal WordPress navigation menus

• The Post/Page title serves as both the title, as well as, the anchor text when a Post is represented on category or archive pages

• Depending on the template, the Post/Page title will be employed automatically as an h1 or h2 heading tag on the Post...