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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Choosing a keyword-rich domain name

We learned in the last chapter how keywords are the foundation of your optimization efforts. So, we begin with the keyword matrix we developed in the last chapter and employ it to map out your on-page strategy.

Almost all websites will rely on primary keywords on core pages, such as the front page. If your keyword research teaches you that one phrase or a very small group of related phrases represents your high-volume, high-relevance primary keywords, then you'll want to consider using those key phrases in a keyword-rich domain name. For some, this won't be possible or desirable: perhaps the domain name has already been chosen, or the business' marketing strategy revolves principally around a customized brand name. However, if you have the opportunity to choose a keyword-rich domain name, you'll benefit from a little extra power in your ranking efforts down the road. You may have noticed that often a competitive search market is populated...

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