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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Summary

In this chapter, we learned how to monitor your progress through the use of free and paid tools. We learned how to set up and employ Google Analytics to measure and monitor where your website visitors are coming from and how they behave on your site. We learned how to set up and use Google Webmaster Tools to detect crawling errors on your site and learned how Googlebot interacts with your site. We discovered two HTML validation tools that you can use to ensure that your website's code meets current HTML standards.

Finally, we learned how to measure and monitor your backlink efforts with Bing Webmaster and Majestic SEO. With the tools and techniques in this chapter, you can ensure that your optimization efforts are effective and remain on track.

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