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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Integration techniques

Software implementors have come a long way from the early standalone programs, running originally on small computers, to today's modern applications connecting to multiple data centers and running on various devices. The need for early applications was limited, as were their integration capabilities. However, today old and traditional integration is not enough to serve the scale and functionality of the new applications that are being developed.

In the early days, integration requirements were met to connect two applications using custom development or point-to-point integration. Employees were writing code to handle scenario-based requirements. Software developers analyzed each customer's specific requirements and wrote a new integration component, which potentially used existing code, to integrate data and solution components.

In the early stages of integration, this involved the transfer of flat files between two systems. Here, both the sender and receiver...

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