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Salesforce B2C Solution Architect's Handbook

You're reading from Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Product type Paperback

Published in May 2024

Publisher Packt

ISBN-13 9781804619902

Length 464 pages

Edition 2nd Edition

Languages

Apex

Tools

Salesforce

Concepts

CRM

Authors (2):

Melissa Murphy

Mike King

View More author details

Table of Contents (22) Chapters

Preface

1. Part 1:Customer 360 Component Products

2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER

3. Chapter 2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Know Your Customer with Data Cloud (DC)

7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution

8. Part 2: Architecture of Customer 360 Solutions

9. Chapter 7: Role of a Solution Architect

10. Chapter 8: Integration Architecture Options

11. Chapter 9: Creating a 360° View of the Customer

12. Chapter 10: Customizing for Common Business Needs

13. Chapter 11: Enterprise Integration Strategies

14. Part 3: Salesforce Certified B2C Solution Architect

15. Chapter 12: Exam Preparation Tools and Techniques

16. Chapter 13: Prerequisite Certifications

17. Chapter 14: Commerce and Integration

18. Chapter 15: Certification Scenarios

19. Assessments

20. Index

Why subscribe?

21. Other Books You May Enjoy

Summary

Based on the information in this chapter, you should now understand the role of Data Cloud in an expanded B2C solution, particularly how the platform interacts with core B2C solution components such as B2C Commerce, Service Cloud, and Marketing Cloud Engagement. You should also understand the core capabilities of Data Cloud as a data platform, including how the Data Cloud data model is crucial to enabling capabilities such as calculated insights, segments, and activations.

When designing a B2C solution, you should now be able to confidently work with a Data Cloud architect to leverage native Salesforce connectors, bundles, and mappings to drive value with the Data Cloud platform.

You should understand the data modeling and identity resolution process, understanding how individuals sourced from various platforms are then unified and activated within the Data Cloud platform. You should be able to navigate subscriber key conversations with Data Cloud and Marketing Cloud...

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Authors (2)

Mike King

Mike King

Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course. In January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce. When not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.

See other products by Mike King

Melissa Murphy

Melissa Murphy

Melissa Murphy specializes in cross-cloud Salesforce implementations. Having supported multiple industries and brands, Melissa has experience driving digital transformations with customers. She is a certified Data Cloud, Market Cloud Engagement, and AI architect. Melissa has presented at multiple Salesforce and Marketing Technology conferences, including Connections and Dreamforce, on Data Cloud best practices. She thrives in helping clients develop overarching marketing strategies to drive real business impact through technical solutions. When not in the weeds on Salesforce cross-cloud architecture, Melissa enjoys reading, Taekwondo, and cooking great food.

See other products by Melissa Murphy

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