You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Chapter 4: Engaging Customers with Marketing Cloud

Salesforce Marketing Cloud, along with Service Cloud and Commerce Cloud, forms the foundation of a B2C solution. Marketing Cloud adds the ability to better understand and communicate with your customer through a variety of channels, including email, social, SMS, and push notifications.

In this chapter, we'll review the components of the Marketing Cloud product and how they work together. We'll then focus on the core capabilities Marketing Cloud brings to a Customer 360 solution, the Marketing Cloud data model, and review the integration options available. Finally, we'll conclude with a review of Marketing Cloud solution design considerations.

Building upon our Packt Gear example, we'll look at how Marketing Cloud can allow Packt Gear to build customer journeys that align with common business scenarios, re-targeting customers who build a shopping cart but don't proceed through checkout (abandoned cart...