Data analysis
Once we've captured and structured the two kinds of data on Pinterest, we want to use them to find answer, to three main topics:
- Understand what are the most important topics in our own Pins
- Find influencers on a topic in the search results
- Find communities on a topic in the search results
Understanding relationships between our own topics
The aim of this part of the analysis is to answer a few questions about the topics that we are interested in on Pinterest:
- What are the most important topics (central or main topic) by direct connections?
- What are the topics which are most connected with others?
- What are the topic hubs? Or how important is the topic in terms of connecting other topics?
- What are the most important topics (central or main topic) by indirect connections?
To answer the preceding questions we are going to use a concept in graph theory and network analysis called centrality.
Centrality is essentially metrics that allow you to identify the most important vertices or nodes...
