Developing qualitative benefits
Qualitative benefits are intangible and cannot be quantified with sufficient certainty to be included as quantitative benefits.
Most qualitative benefits relate to the avoidance of different types of risk. They cannot be easily quantified because they are only a probable risk rather than past events where the impact can be accurately measured. Here are some typical data quality risk examples:
- Impact on compliance risk.
- Reputational risk – including the perception of the brand and damage to your reputation in terms of customers, suppliers, and employees. Employee dissatisfaction, in particular, can lead to impacts on efficiency in general, and staff retention.
- Risk of challenges to the delivery of future projects/activities.
This final example could be quantified project by project, and where this is possible, the benefits can be included in the quantified benefits area of the business case. In general, though, the final...
