What is analytics?

In mobile app analytics, the data about app usage, user behavior, and performance is collected, measured, analyzed, and interpreted. Developers, marketers, and product managers can use mobile app analytics to optimize app performance, enhance user engagement, and increase customer loyalty. Analyzing user preferences and pain points enables data-driven decision-making and continuous improvement.

Analytics helps you understand how your users’ behavior and app can be optimized to reach your business goals.

Analytics focuses on different key aspects, as shown in Figure 7.4:

Figure 7.4 – Analytics components

As we can see, analytics encompasses various key aspects:

• User acquisition and attribution: Tracking the sources of new users, such as organic search, paid ads, or referrals, helps determine the effectiveness of marketing campaigns and identifies the most valuable channels for user acquisition
• User engagement...