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Mastering Salesforce Experience Cloud

You're reading from   Mastering Salesforce Experience Cloud Strategies for creating powerful customer interactions

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Product type Paperback
Published in Oct 2024
Publisher Packt
ISBN-13 9781835466346
Length 328 pages
Edition 1st Edition
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1:Curating a Digital Experience Strategy FREE CHAPTER
2. Chapter 1: Defining Your Digital Experience Strategy 3. Chapter 2: Translating Your Audience and Interactions into Meaningful Technology Features 4. Chapter 3: Technology Component Identification – Which Parts of Experience Cloud Do I Need? 5. Part 2: Infrastructure Setup to Support and Customize Design Strategy
6. Chapter 4: Curating Data Models 7. Chapter 5: Understanding Experience Cloud Templates 8. Chapter 6: When to Use Aura Components, Lightning Web Components, and Lightning Runtime Components 9. Part 3: Human-Centric Development
10. Chapter 7: Leveraging Screen Flows versus Apex 11. Chapter 8: Understanding Inputs – Emails, Chats, and Text Messages 12. Chapter 9: Marketing Automation Setup 13. Chapter 10: Leveraging Case Management and Knowledge Bases 14. Part 4: Site Launch
15. Chapter 11: Security – Authentication, Data Sharing, and Encryption 16. Chapter 12: Monitoring Your Site – Salesforce Native Reporting 17. Chapter 13: Site Launch, Maintenance, and Moderation 18. Part 5: Certifications
19. Chapter 14: Best Practices and Certification Test Preparation 20. Index 21. Other Books You May Enjoy

Preface

Empowering your target audience to easily interact with you and your product offerings is a critical aspect of business in the modern era – your users now expect easy, professional digital experiences when they engage with organizations. However, setting up engagement applications from scratch is challenging, and getting user behavior to connect with your organization’s data is even harder.

Enter Salesforce Experience Cloud sites – website portals built off the Salesforce data model that cleanly connect your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring that you’re setting your internal teams and end users up for success. After contextualizing the real-world use of Experience Cloud and reviewing license models, it coaches its users through a beginning-to-end guide to mastering the technical backend of this product, both out-of-the-box settings and customization techniques.

You’ll learn the Experience Cloud data model and options for customization, standard template and component structures, Visualforce, Aura, LWC and LWR UI used in Experience Cloud, Salesforce screen flow and custom trigger options, marketing automation, Knowledge Base, reporting, and more!

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