Templates and how to start them

This might surprise you, but I think if used right, templates are a big deal and could be as useful as campaigns, if you’re the type of person who prefers to put in some extra work upfront to reduce effort later. So, in this section, we’ll cover a couple of things, such as what specifically a template in the Mailchimp platform is, the editor itself, how to choose a template base, and what to do with the template once you’ve made your choice.

What is a Template?

I really love templates: both the ones that you can select in the application that are sort of predesigned, but also just conceptually. I think templates can be really powerful. If you’re looking at marketing with a longer lens, you should be looking at what steps you can take now that might make things easier in the long term. Ideally, you’d be thinking about the future of your business where you’re sharing marketing responsibilities with another...