Strategies and Tools for Managing Inactive Contacts
If you’re using Mailchimp or a similar platform, chances are that you’ve come to it to help manage or drive tasks relevant to your business, organization, or content that you’re trying to get off the ground. In any of these cases, managing your contact lists for engagement is important for decisions you make about your billing and business expenditures.
Before we delve into this chapter, it’s important to highlight that when we say “inactive,” we’re talking about both contacts who are currently subscribed but maybe haven’t engaged with your content at all as well as contacts in different statuses, such as unsubscribed or cleaned, as discussed in Chapter 3. When we talk about “billing” though, it only applies to subscribed contacts, so don’t worry too much that keeping data relevant to unsubscribed and cleaned contacts is hurting you in the long term.
...
