Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Learning Magento 2 Administration
Learning Magento 2 Administration

Learning Magento 2 Administration: Maximize the power of Magento 2 to improve your e-commerce business

Arrow left icon
Profile Icon Bret Williams Profile Icon Williams
Arrow right icon
₹800 per month
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7 (6 Ratings)
Paperback May 2016 300 pages 1st Edition
eBook
₹799.99 ₹2919.99
Paperback
₹3649.99
Subscription
Free Trial
Renews at ₹800p/m
Arrow left icon
Profile Icon Bret Williams Profile Icon Williams
Arrow right icon
₹800 per month
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7 (6 Ratings)
Paperback May 2016 300 pages 1st Edition
eBook
₹799.99 ₹2919.99
Paperback
₹3649.99
Subscription
Free Trial
Renews at ₹800p/m
eBook
₹799.99 ₹2919.99
Paperback
₹3649.99
Subscription
Free Trial
Renews at ₹800p/m

What do you get with a Packt Subscription?

Free for first 7 days. ₹800 p/m after that. Cancel any time!
Product feature icon Unlimited ad-free access to the largest independent learning library in tech. Access this title and thousands more!
Product feature icon 50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.
Product feature icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Product feature icon Thousands of reference materials covering every tech concept you need to stay up to date.
Subscribe now
View plans & pricing
Table of content icon View table of contents Preview book icon Preview Book

Learning Magento 2 Administration

Chapter 2. Settings and Configurations

If you've ever used Magento in the past to operate an online store, you'll find that the backend of Magento 2 has changed considerably. The developers at Magento basically started from scratch in redesigning the administrative portal.

The user interface (UI) of the backend is much cleaner, more readable, and more logical. It was created on top of a responsive framework so that you can manage your store using anything from a tablet to a desktop computer, and the UI adjusts accordingly. The backend still won't work on a smartphone, as managing a Magento store on a phone would be incredibly difficult. The UI designers also improved grids—the table—style listing of products, customers, and so on—which makes it much easier to get your work done.

But more than just a pretty face, the Magento backend is your store's "back office." It is the place where you control how your store will operate...

Introducing the Magento 2 backend

The new UI of Magento 2 is quite a change from the original Magento admin backend. Whereas Magento 1.x had a more traditional layout, Magento 2 leverages the best of HTML 5 and CSS 3 to create a responsive interface, which we're sure you'll find more enjoyable.

Introducing the Magento 2 backend

The primary navigation menu is located along the left side of the window. This placement gives more space to the content of whatever section you're working in. Each of the main menu items has a pop-out menu of choices within that group.

Introducing the Magento 2 backend

In the upper-right corner of the backend, there are three icons: search, notifications, and account:

Introducing the Magento 2 backend

Global search allows you to search for anything in the backend: products, customers, orders, and so on. It's a wonderful way to quickly search for whatever you need without having to first drill down through several menu levels.

The bell icon takes you to a list of notifications, if any. If a "badge" (a red circle with a number) appears,...

Key system configurations

Magento's real power comes from its ability to adapt and accommodate almost any type of online selling needs. We will go through the most important backend configurations that you need to review when setting up a new Magento store. As you'll see, there are many settings. However, the more you know about how they affect your store, the more productive your selling opportunities can be.

The various configurations we are going to discuss are contained within two main navigation menus: Stores and System. First, let's explore the Stores menu.

Tip

For now, we will approach configurations as if you have a single Magento store front. Setting up and configuring multiple stores in a single installation will be covered in Chapter 3, Catalogs and Stores.

Configuration

There are six side tabs under the Stores top-level menu on the Configuration screen: General, Catalog, Customers, Sales, Services, and Advanced. Let's discuss each configuration set.

Configuration

To expand each...

Summary

As you can tell, there are many, many possible configurations in your Magento store. People new to Magento may find it quite daunting—I know we did! However, the real power of Magento lies in its ability to be shaped and molded to fit your e-commerce goals.

As we continue through this book, we will revisit some of these settings as we discuss specific business use cases. And as you define your own business operation, you'll return to this chapter over and over again, discovering with each visit that Magento truly is a world-class platform for growing and operating an online store.

There's still lots more to learn-and a lot more configurations ahead-but reading through this chapter and using it as a future reference will help make the following chapters much more useful.

In the next chapter, we continue our configuration tasks by setting up the initial product catalogs and stores. We will begin by doing a bit of planning and understanding the brilliance of the Magento...

Left arrow icon Right arrow icon

Key benefits

  • Strategic planning for maximizing your Magento 2 store’s operations and sales.
  • Important guidelines and advice for optimizing your Magento 2 store.
  • Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features.

Description

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.

Who is this book for?

This guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2.

What you will learn

  • Strategies for creating multiple stores within a single Magento installation.
  • Use of complex product types such as bundles, downloadables and virtual products.
  • Configuring payments, shipping and taxes.
  • Accommodating multiple languages and currencies.
  • Installing and configuring themes.
  • Managing content and search engine optimization.
  • Creating promotions, up-sells and cross-sells.
  • Leveraging the customer relationship features of Magento 2.
  • Securing and optimizing your installation.

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : May 31, 2016
Length: 300 pages
Edition : 1st
Language : English
ISBN-13 : 9781783288250
Languages :
Concepts :
Tools :

What do you get with a Packt Subscription?

Free for first 7 days. ₹800 p/m after that. Cancel any time!
Product feature icon Unlimited ad-free access to the largest independent learning library in tech. Access this title and thousands more!
Product feature icon 50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.
Product feature icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Product feature icon Thousands of reference materials covering every tech concept you need to stay up to date.
Subscribe now
View plans & pricing

Product Details

Publication date : May 31, 2016
Length: 300 pages
Edition : 1st
Language : English
ISBN-13 : 9781783288250
Languages :
Concepts :
Tools :

Packt Subscriptions

See our plans and pricing
Modal Close icon
₹800 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
₹4500 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just ₹400 each
Feature tick icon Exclusive print discounts
₹5000 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just ₹400 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total 10,427.97
Magento 2 Cookbook
₹3649.99
Mastering Magento 2
₹3127.99
Learning Magento 2 Administration
₹3649.99
Total 10,427.97 Stars icon

Table of Contents

10 Chapters
1. Introducing Magento 2 Chevron down icon Chevron up icon
2. Settings and Configurations Chevron down icon Chevron up icon
3. Catalogs and Stores Chevron down icon Chevron up icon
4. Preparing to Sell Chevron down icon Chevron up icon
5. Products Chevron down icon Chevron up icon
6. Themes Chevron down icon Chevron up icon
7. Content and SEO Chevron down icon Chevron up icon
8. Promotions and Communication Chevron down icon Chevron up icon
9. Security and Administration Chevron down icon Chevron up icon
10. Startup Checklist Chevron down icon Chevron up icon

Customer reviews

Top Reviews
Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7
(6 Ratings)
5 star 83.3%
4 star 0%
3 star 16.7%
2 star 0%
1 star 0%
Filter icon Filter
Top Reviews

Filter reviews by




Noph Veluvan Jul 07, 2016
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Recommend store owner for all the basic need to know in this Book.
Amazon Verified review Amazon
3736781 Jun 15, 2016
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I've read many Magento books targeting developers and administrators:- Magento Site Performance Optimization- Instant Magento Performance Optimization How-to- Instant E-Commerce with Magento: Build a Shop- Instant Magento Shipping How-toThis is the most thorough and complete Magento book I've laid my eyes on so far. You'll learn everything about Magento 2 administration from creating products/categories/stores to SEO/security configurations and much more.The writing is clear and concise. To sum-up, it'll be an excellent book to have on your desk while getting started with Magento 2.[Disclamer: I was the technical reviewer for this book (e.g. proof-read and test each and every recipe). The opinions expressed here are mine and I won't be compensated, in any way, if you decide to buy this book. ]
Amazon Verified review Amazon
Nick C May 09, 2019
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Great book for new starters and experienced users alike
Amazon Verified review Amazon
Fernando Aguilar Jul 16, 2021
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Excelent and detailed guide, gives you a great understanding. Be warned, many ipdates since 2016 that are important.
Amazon Verified review Amazon
DA Dec 25, 2016
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Nice book. Just what my M2 team needed.
Amazon Verified review Amazon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

What is included in a Packt subscription? Chevron down icon Chevron up icon

A subscription provides you with full access to view all Packt and licnesed content online, this includes exclusive access to Early Access titles. Depending on the tier chosen you can also earn credits and discounts to use for owning content

How can I cancel my subscription? Chevron down icon Chevron up icon

To cancel your subscription with us simply go to the account page - found in the top right of the page or at https://subscription.packtpub.com/my-account/subscription - From here you will see the ‘cancel subscription’ button in the grey box with your subscription information in.

What are credits? Chevron down icon Chevron up icon

Credits can be earned from reading 40 section of any title within the payment cycle - a month starting from the day of subscription payment. You also earn a Credit every month if you subscribe to our annual or 18 month plans. Credits can be used to buy books DRM free, the same way that you would pay for a book. Your credits can be found in the subscription homepage - subscription.packtpub.com - clicking on ‘the my’ library dropdown and selecting ‘credits’.

What happens if an Early Access Course is cancelled? Chevron down icon Chevron up icon

Projects are rarely cancelled, but sometimes it's unavoidable. If an Early Access course is cancelled or excessively delayed, you can exchange your purchase for another course. For further details, please contact us here.

Where can I send feedback about an Early Access title? Chevron down icon Chevron up icon

If you have any feedback about the product you're reading, or Early Access in general, then please fill out a contact form here and we'll make sure the feedback gets to the right team. 

Can I download the code files for Early Access titles? Chevron down icon Chevron up icon

We try to ensure that all books in Early Access have code available to use, download, and fork on GitHub. This helps us be more agile in the development of the book, and helps keep the often changing code base of new versions and new technologies as up to date as possible. Unfortunately, however, there will be rare cases when it is not possible for us to have downloadable code samples available until publication.

When we publish the book, the code files will also be available to download from the Packt website.

How accurate is the publication date? Chevron down icon Chevron up icon

The publication date is as accurate as we can be at any point in the project. Unfortunately, delays can happen. Often those delays are out of our control, such as changes to the technology code base or delays in the tech release. We do our best to give you an accurate estimate of the publication date at any given time, and as more chapters are delivered, the more accurate the delivery date will become.

How will I know when new chapters are ready? Chevron down icon Chevron up icon

We'll let you know every time there has been an update to a course that you've bought in Early Access. You'll get an email to let you know there has been a new chapter, or a change to a previous chapter. The new chapters are automatically added to your account, so you can also check back there any time you're ready and download or read them online.

I am a Packt subscriber, do I get Early Access? Chevron down icon Chevron up icon

Yes, all Early Access content is fully available through your subscription. You will need to have a paid for or active trial subscription in order to access all titles.

How is Early Access delivered? Chevron down icon Chevron up icon

Early Access is currently only available as a PDF or through our online reader. As we make changes or add new chapters, the files in your Packt account will be updated so you can download them again or view them online immediately.

How do I buy Early Access content? Chevron down icon Chevron up icon

Early Access is a way of us getting our content to you quicker, but the method of buying the Early Access course is still the same. Just find the course you want to buy, go through the check-out steps, and you’ll get a confirmation email from us with information and a link to the relevant Early Access courses.

What is Early Access? Chevron down icon Chevron up icon

Keeping up to date with the latest technology is difficult; new versions, new frameworks, new techniques. This feature gives you a head-start to our content, as it's being created. With Early Access you'll receive each chapter as it's written, and get regular updates throughout the product's development, as well as the final course as soon as it's ready.We created Early Access as a means of giving you the information you need, as soon as it's available. As we go through the process of developing a course, 99% of it can be ready but we can't publish until that last 1% falls in to place. Early Access helps to unlock the potential of our content early, to help you start your learning when you need it most. You not only get access to every chapter as it's delivered, edited, and updated, but you'll also get the finalized, DRM-free product to download in any format you want when it's published. As a member of Packt, you'll also be eligible for our exclusive offers, including a free course every day, and discounts on new and popular titles.