Newsletter subscriptions
Once a new customer is acquired, it makes great sense to keep them interested in your offerings so that they will return again to make a purchase from your online store. The cost of acquisition for a sale is far less with a repeat transaction.
Magento 2 can help you keep your brand in the forefront of your customers' minds with basic e-mail newsletter tools. With these tools, you can:
Allow customers to subscribe
Create newsletter templates
Schedule the sending of your newsletter
Manage your subscribers
Tip
Magento will be the first to admit that their newsletter tools are pretty basic. If you want to be more sophisticated in how you construct your newsletters, segment your customers, and more, you should consider a more robust third-party tool. We use MailChimp (http://www.mailchimp.com), a leading e-mail system that makes it easy to manage campaigns. It's fun to use as well.
To connect your Magento 2 store to MailChimp, we recommend the MageMonkey for Magento 2 extension...
