Lean Product Management: Successful products from fuzzy business ideas

Mangalam Nandakumar

₹799.99 ~~₹1965.99~~

4.6 (7 Ratings)

eBook May 2018 240 pages 1st Edition

Mangalam Nandakumar

₹799.99 ~~₹1965.99~~

4.6 (7 Ratings)

eBook May 2018 240 pages 1st Edition

What do you get with eBook?

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Key benefits

Identifying Impact-Driven Products
Investing in Key Business Outcomes
Value mapping to maintain a lean product backlog
Utilizing time-bound product metrics
Eliminating process waste

Description

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.

Who is this book for?

If you are leading a team that is building a new product, then this book is for you. The book is targeted at product managers, functional leads in enterprises, business sponsors venturing into new product offerings, product development teams, and start-up founders.

What you will learn

How do you execute ideas that matter?
How can you define the right success metrics?
How can you plan for product success?
How do you capture qualitative and quantitative insights about the product?
How do you know whether your product aligns to desired business goals?
What processes are slowing you down?

What do you get with eBook?

Instant access to your Digital eBook purchase

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

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Amazon verified reviews

Kevin M Jul 29, 2018

If you want to understand how a product mindset can help your business or build skills to start a career in product management, this book is a great choice to put you on that path. It might best be titled “Lean Product Mindset.” As a springboard for understanding the value of an outcome-focused mindset, it provides some lightweight tools to make outcome-focused decisions. Are you or your team focused on velocity of feature delivery? Are your stakeholders? Start here to understand why and how an outcome-focused perspective will change how your team measures results and delivers to make those results possible.

Amazon Verified review

Prateeksha S Jun 21, 2018

This book is a great read for any entrepreneur or someone planning to bring about innovative products/features in a challenging environment full of restrictions on time, money, efforts and people. Exactly the scenario in startups. As I'm in the process of starting up myself, I found the book to be a great guide in how to start and progress through each stage of the product development process. There are detailed examples of the concepts presented (such Key Business Outcomes, Impact Matrix, Value Mapping, Success Metrics) in the book, so you know how to apply the theory that is explained. What I really liked is how the book takes the stance of 'This is a business venture and everything proceeds from that point', which really narrows and clears one's thinking regarding what to build, how much time should we spend on it, and does it even matter. I can see this book becoming a part of the toolbox for any entrepreneur or intrapreneur.

Monique Mills Jul 03, 2018

Mangalam really laid out how to approach product development with the mindset of the desired impact on the intended users. With an intentional emphasis on collaboration, this book is sure to empower development teams worldwide.

Daryl Kulak Jun 14, 2018

I enjoyed this book. Product management is a very tricky problem, and the author handles the topic in a way that makes me think she has a lot of practical experience. No naive advice here. The book certainly borrows heavily from Lean Startup, Lean Canvas, Jeff Patton's storymapping and others, as it should, but it weaves these pieces together into a coherent whole that is easy to follow and feels sensible. It even takes a smart approach to thin-slicing, which is rare in my experience and reading. This is a worthwhile step-by-step guide for product managers trying to thin-slice our way to a quick release and validated learning.

Pavitra Rao Jul 23, 2018

This is one of the best books I have come across in recent times, which is a practical guide for all product management folks. Author has showcased her versatile experience with utmost ease , I definitely recommend this book incase you need to get good understanding of product management concepts, challenges n solutions. This can handhold you through all possible product management challenges by triggering your thoughts in the right direction, so as to arrive at the best possible solution. Definitely value for money !

Lean Product Management: Successful products from fuzzy business ideas

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