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Introduction to R for Business Intelligence

You're reading from   Introduction to R for Business Intelligence Profit optimization using data mining, data analysis, and Business Intelligence

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Product type Paperback
Published in Aug 2016
Publisher Packt
ISBN-13 9781785280252
Length 228 pages
Edition 1st Edition
Languages
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Author (1):
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Jay Gendron Jay Gendron
Author Profile Icon Jay Gendron
Jay Gendron
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Table of Contents (13) Chapters Close

Preface 1. Extract, Transform, and Load FREE CHAPTER 2. Data Cleaning 3. Exploratory Data Analysis 4. Linear Regression for Business 5. Data Mining with Cluster Analysis 6. Time Series Analysis 7. Visualizing the Datas Story 8. Web Dashboards with Shiny A. References
B. Other Helpful R Functions C. R Packages Used in the Book
D. R Code for Supporting Market Segment Business Case Calculations

Analyzing time series data with linear regression

You learned how to predict responses using linear regression in Chapter 4, Linear Regression for Business; however, this technique is less useful and sometimes not even appropriate to analyzing time series data. Why? This question is the catalyst to understand the proper application of time series models.

Before working with the data from the use case, we will use a dataset already in R. The TSA package contains a dataset called airpass. This dataset provides the total monthly count of international airline passengers covering the period from January 1960 to December 1971. This represents twelve years of monthly passenger data, which is 144 observations. After loading the library, the airpass dataset is available using the data() function. You can examine the dataset using methods discussed in the previous chapters:

library(TSA) 
data(airpass) 
str(airpass) 
summary(airpass) 

The output is as follows:

Time-Series [1:144] from 1960 to 1972...
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