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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Step 3 – defining the unique identifiers


Now that we have defined the entities and the rules for how they will map to each other, we need to define how we will uniquely identify every record that we are synchronizing. This will ensure that we synchronize one copy only of each quote and order for our RideRight CRM users to view.

The preferred method is to use the unique identifiers in the ERP database if they are available. If they are not available, use the quote or order reference number.

Order entry screen from Sage ERP 300 with the order reference field circled, which is used as the unique reference, and the line number fields circled, which can be used to identify the line items

For our worked example, we will use the quote or order reference number.

Orders and quotes are associated with customers, and each order and quote contains a customer number which links it to a customer. The customer number is a unique reference to a customer. We will use the customer number field on an order or...

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