Using the Google Cloud Natural Language API to get sentiment analysis insights from textual inputs

Natural language processing (NLP) and natural language understanding (NLU) are becoming ever more prominent in our daily lives, and researchers continue to find interesting new use cases almost every day. In this chapter, we’ll explore the simplest way to get powerful NLP/NLU functionality on Google Cloud by using the Google Cloud Natural Language API. In later chapters, we will build and use much more complex language use cases.

Sentiment analysis with the Natural Language API

Sentiment analysis allows us to get insights regarding the primary emotional tone of a piece of text. This is important for many business use cases, especially when it comes to connecting with, and understanding, your customers. For example, if you want to understand how customers feel about a new product you’ve released, you can analyze various customer interaction channels, such as reviews...