Summary

Contrary to popular belief, creating a brand is not simply about creating a few visuals for use across your marketing stationery, but is primarily based around using psychology to influence how people think of your business brand; as a freelancer, this would be yourself. Building a brand that has a business benefit requires serious thought about who you are intending to sell your software products and services to, along with understanding how these people think, who they are influenced by and what you need them to think of you in order for them to become interested in buying from you.

Visual elements are an important part of the psychology behind branding, but all falls under the category of communications; that is, you make use of visual branding as part of your communication activities in order impact how your message is perceived. Branding is all about how your message is perceived, so make sure to invest effort into communicating the right message and also that it is interpreted...