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Gamification for Product Excellence

You're reading from Gamification for Product Excellence

Product type Book

Published in Sep 2023

Publisher Packt

ISBN-13 9781837638383

Pages 350 pages

Edition 1st Edition

Languages

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

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Table of Contents (15) Chapters

Preface

1. Chapter 1: Gamification Basics

2. Chapter 2: Gamification for Product Managers

3. Chapter 3: Gamification Frameworks and Experts

4. Chapter 4: Understanding Your User

5. Chapter 5: Game Mechanics and Psychology

6. Chapter 6: Designing a Gamification Strategy

7. Chapter 7: Implementing Your Gamification

8. Chapter 8: Challenges and Limitations in Gamification

9. Chapter 9: Selling Your Gamification Strategy

10. Chapter 10: Gamifying Your Product Development Processes

11. Chapter 11: Case Studies and Best Practices

12. Chapter 12: The Future of Gamification

13. Index

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14. Other Books You May Enjoy

To get the most out of this book

In this book, you’ll learn how to integrate game mechanics into your product development process to drive better user engagement and retention. Whether you’re an experienced PM or new to gamification, we’ll provide the knowledge and real-life examples to help you create a compelling business case for gamification. By the end of the book, you’ll be equipped to design practical game mechanics into your user experience and achieve higher levels of user satisfaction and success.

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Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.

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Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.

See other products by Bret Wardle

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