Selecting your personas and JTBD to design around

In the previous chapter, we emphasized the significance of understanding user motivations and behaviors through market research. Now, we will move forward and identify our champion users, the individuals who have a strong need for our product or feature. These users are so passionate about solving the problems that they overlook initial design flaws and technical difficulties upon launch. They become the advocates who utilize our product and spread the word about its value.

To effectively engage and retain these champion users, treating them well and establishing ongoing communication is crucial. Regularly engage with them to gather feedback, address their concerns, and showcase that you are actively working on improving the product. You build trust and loyalty among these valuable users by demonstrating your commitment to continuous enhancement.

Creating a persona for your users further enhances your understanding of their needs...