Search icon CANCEL
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
From Voices to Results -  Voice of Customer Questions, Tools and Analysis

You're reading from   From Voices to Results - Voice of Customer Questions, Tools and Analysis Proven techniques for understanding and engaging with your customers

Arrow left icon
Product type Paperback
Published in Apr 2018
Publisher
ISBN-13 9781783001446
Length 218 pages
Edition 1st Edition
Concepts
Arrow right icon
Author (1):
Arrow left icon
Robert Coppenhaver Robert Coppenhaver
Author Profile Icon Robert Coppenhaver
Robert Coppenhaver
Arrow right icon
View More author details
Toc

Table of Contents (11) Chapters Close

Preface 1. Solving Problems and Driving Value with VoC 2. VoC in the Product Development Process FREE CHAPTER 3. Laying the Groundwork 4. Gathering the Customer Needs for Your Product 5. The Interview Process – Preparation 6. The Interview Process – The Interview 7. Understanding the Customer's Voice 8. Validating the Customer's Voice 9. Completing the Circle – Using the Customer's Voice in Your Organization A. Epilogue

Note taker tips


People who are starting out on their first VoC programs often are not sure how much to write down and how to keep track of attributing comments to different speakers. While there are benefits to understanding the customer's responses and the context of their words, this is not your primary responsibility. Your main responsibility is to provide a verbatim transcript of the interview session, capturing the customer's responses in a way that sounds like the customer speaking; in other words, capturing the customer's voice.

To do this, you need to try and write down the interviewee's responses without attempting to interpret or translate their responses in any way. Try to capture as much of what has been said as possible. Any change you make to the words the customers says takes time and thought. Attempting to process and summarize what the customer has said tends to put you into the interview and this is not what you want. When you try and summarize what the customer has said...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at ₹800/month. Cancel anytime