Analyzing the results of your email
To see the results of your sent email, simply return to the email under Marketing | Email and click on the email that was sent. The Performance page will appear with the following charts.
The following chart shows your open rate, click rate, and even the reply rate. Generally, for most industries, the benchmark lies around a 30% open rate and a 3% click rate:
Figure 10.24 – The overall performance rate of the email
The following chart shows the delivery rate. Here, you want to pay attention to any unsubscribes or spam reports to ensure you remove those email addresses from your database:
Figure 10.25 – Delivery rates
Understanding the statistics described so far is important, but HubSpot also presents a heat map so that you can better understand how your content has performed. The heat map clearly shows where readers have spent the most time. So, for future emails, you can determine...
