Bottom-up or top-down?

Viktor Farcic: That's why I think it's very dangerous when you buy into tools that promise certain cultural changes just by existing. In your view, then, what works better: bottom-up or top-down? And more specifically, when there's an initiative, where should it come from?

Chris Riley: I'm going to answer that a little bit differently because I think both questions, in their own ways, are critical. But that being said, if I had to pick one, I would say bottom-up. If you have an issue with bottom-up development, as in you have a developer who's telling you they don't want to focus on building the application and they don't want to get it out the door faster, then you have the wrong developer. If that's your problem, then that presents you with a bigger challenge, because you shouldn't have to explain to a developer why building an application and speed to market are good.

For that reason, when looking at bottom...